Leticia was raised in Brazil, a country rich in diversity and contrasts and what she says gave her an inherent understanding about the differences that exist between the so called “haves” and “have-nots”. The unfair differences in her own country sparked her desire to pursue social entrepreneurship, and although being immersed for over 6 years in this community of self-identified “social entrepreneurs” was eye opening, her biggest take away was unexpected. She realized that it doesn’t matter how impactful your business is for the world, if when you go back home you continue being your own worst boss and don’t have patience for your family or gratitude for your team, you are taking one step forward and two steps back. 

Leticia deeply believes that we will only see the change we want to see in the world when all of us change how we treat ourselves and our surroundings. This realization is what ultimately led Leticia to co-found 109 World.